about me
Hi friends! I’m Shay—the founder and creative mind behind Storyline Design & Branding.
As a lifelong lover of stories and beautiful design, I’ve combined my passions to help indie authors and small businesses bring their visions to life.
With a background in graphic design, marketing and corporate communications for a variety of businesses – including small business, non-profit organizations and government agencies – I specialize in crafting cohesive brand kits, stunning websites, and eye-catching book covers that resonate with audiences and stand out in crowded markets.
I understand the challenges of building a brand from the ground up, and I’m here to make the process seamless, collaborative, and fun!
When I’m not designing, you can find me obsessing over a romance or fantasy novel (you might know me as @shaysshelf on Instagram), staring at all the pretty special editions on my bookshelves or traveling to book signing events to meet my favourite authors and hang out with my bookstagram friends in real life!
Outside of the book world, I enjoy playing and watching sports, exploring new places around the globe, burning a scented candle, riding roller coasters, petting dogs and other furry friends, doing a puzzle, singing Disney songs, baking cookies or working on my sunburn at the beach.
At Storyline Design & Branding, I believe every story deserves to be told, and I can't wait to help you tell yours. Let's create something amazing together!
Mission
To empower indie authors and small businesses by crafting compelling visuals and cohesive brand identities that bring their stories to life. We are committed to delivering captivating design solutions, websites, and book covers that resonate with audiences and leave a lasting impression. Through collaboration and creativity, we help our clients share their unique narratives and achieve their goals with confidence.
Values
Exceptional Service – Collaboration – Empowerment
I strive to go above and beyond for clients and to deliver a service you are excited about. I value the power of collaboration – working together as a team to ensure you’re happy with the results every step of the way.
My goal is to empower indie authors and small businesses by equipping them with the tools and designs they need to succeed and shine in their industries.
"I believed I could do it... whatever it is, in sport, in life, you can create whatever you believe in."
– Jessica Campbell, first female assistant coach of the NHL